the blog
Email and digital product marketing tips for your small food business
Email Quick Tip: Call to Action Buttons
This quick tip works equally well for email newsletters and product pages or product marketing launch pages. We're talking about buttons - with a strong call to action. I'm always looking for quick, easy ways to improve click throughs in emails or on product pages....
Repurposing Food Blog Content In Email Newsletters
It's easy to get stuck trying to figure out what kind of content to put in your email newsletters but if you're a food blogger or YouTuber, you already have loads of content ready and waiting to be used. Just look into your content archives! One of the biggest...
Planning Out Email Content For Food Bloggers
For food content creators, a little advance planning can make it easier to stay consistent with emailing your list!
A Super Simple Way To Market Your Digital Products
This quick and easy marketing tip will help you get your digital products consistently in front of your ideal customers without being too sales-y
palette inspiration: rustic fall
Fall is almost officially here and it's my favourite season. Mother nature puts on a show in glorious technicolour and we get to come along for the ride. It will be wet, rainy, cold or snowy soon enough so soak in all the gorgeous rich colours of fall while you can!...
Palette Inspiration: Cottage Life
Took a little break last week to enjoy some of what summer has to offer in BC's Okanagan Valley which gave me a ton of inspiration for new palettes. But, I think this one might be the last "summery" one because I'm itching to get...
Palette Inspiration – Summer Skies
I'm digging blues right now. Well, actually, I'm always digging blues. I love colour but if I was pressed to pick a favourite, it would be blue. In fact, my friends have nicknamed the blue called Royal in this palette, "Melissa Blue" because if I see it in a shop...
Palette Inspiration: Candy Shoppe
I have a weakness for candy and candy stores - so much fun colour and reminders of childhood. This fun palette makes me think of cotton candy and summer fairs! Feel free to download this palette if you wish to use the colours in your own projects or add it to your...
Palette Inspiration – Summer Refresh
Let's celebrate the first day of summer today with a Summer Refresh palette. Soft pastels with a vibrant pop of green. Feel free to download this palette if you wish to use the colours in your own projects (right click on the image to download to your computer). The...
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