As we turn the calendar into a new year, January can offer up a slower pace for food content creators. But, there’s still a lot of great email newsletter content ideas for food bloggers!
January is a month where it’s really important to have a good handle on who your newsletter subscribers are. There are a lot of ways to approach January content so think carefully about how you want to proceed.
HEALTH AND WELLNESS
January is often viewed as a “fresh start” in terms of health and wellness. If you’re not a health professional proceed with caution here. Avoid reference to weight loss or restrictive eating – unless that is your audience! (Ie if you’re a keto content creator, then obviously you will focus on Keto content because that is your audience). Remember that the words you choose, and how you use them, matters.
You can try focusing on:
- whole foods
- lighter, simpler meals
- mood boosting foods
- moderation over restriction
- inclusion of foods over exclusion of foods
- nutritious snacks that fuel us through the cold and outdoor activities
- foods that promote a sustainable environment
- implementing small changes that make us feel more alive and vibrant
OTHER ‘FRESH STARTS’ TO FOCUS ON
There are lots of other fresh starts to explore in January that don’t focus on restrictive eating or diet culture.
- pantry/kitchen clean-up and organization strategies
- focusing on kitchen sustainability
- evaluating kitchen tools/containers/dishes/appliances – what needs repair, what can be sold or given away, what needs to be disposed of (don’t forget you can recommend items and use your affiliate programs**)
- minimizing instead of maximizing
BUDGET BOOSTERS AND KITCHEN WASTE
There’s always a bit of a spending hangover after the holiday season and 2024 looks like it might have an even bigger hangoer than usual. How can you address this in your emails?
- budget boosting foods
- budget friendly recipes
- food swaps that reduce grocery bills
- how to avoid kitchen waste (which also helps with budgeting!)
- meal planning and prep (less like to waste food if you plan and prep)
SEASONAL FOOD
- root veg, squash, winter greens
- kiwi, persimmons and pomegranates
- citrus season is still in full swing
- soups and stews
- comfort foods
- salads with bulk
- bulky grains like barley, buckwheat, bulgar, farro
- smoothies and bright, vibrant breakfast ideas
VALENTINE’S DAY
Start dripping out Valentine’s day content in your emails in the last week of January – earlier if this is a good fit for your audience. A few quick ideas…
- Valentine menu ideas
- Treats and sweets for school or your kids
- Galentine’s Day planning
Check out my list of February Email Newsletter Ideas for more Valentine’s Day suggestions.
TAILOR YOUR JANUARY NEWSLETTER CONTENT FOR YOUR EMAIL AUDIENCE
As always, these are ideas to help you brainstorm. Adapt them to fit your audience and your niche, which you know better than anyone else.
Remember that your email audience may be different from the audience that finds you through search.
Focus on what your newsletter subscribers respond to. If you have the data available in your newsletter marketing platform, look at which content they responded to this time last year. Then create newsletter content that’s a good fit.!
Now’s the time to get started. Plan out your January newsletter calendar and batch write your emails. Schedule them and you’re good to go!
** remember that you cannot use your direct Amazon affiliate product links in your emails but you can link to blog posts that contain Amazon affiliate links and you can link to your Amazon influencer shop. Check the rules of any other affiliate programs you use before including your links.
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