This March is all about St. Patrick’s Day, Easter and National Nutrition Month in the food content creation world. Work ahead with these March email newsletter ideas for food bloggers and food content creators.
March is often a challenging month for food content. It’s still winter but people are growing tired of root vegetables and they’re looking for lighter, brighter flavors after months of comfort food. But, this year (2024), Easter and Ramadan are both in March so that creates a huge opportunity for newsletter content creation!
EASTER & RAMADAN
Easter and Ramadan are both prominent holidays taking place in March. Ramadan starts on March 10th and runs until April 9th. Good Friday is March 29th and Easter Sunday is on March 31st) Each have their own unique food based traditions. That means lots of content ideas!
the food!
entertaining – small groups, large groups, casual, budget friendly, upscale, planning and prepping
kid friendly projects
classic traditions
modern twists on tradition
don’t forget leftovers!
SPRING PRODUCE IS COMING!
Early, locally grown spring produce starts to appear towards the end of the month and is very location dependent but, most North Americans will start to see:
asparagus
California strawberries
locally grown tomatoes (where greenhouse agriculture is prominent)
locally grown cucumbers (where greenhouse agriculture is prominent)
locally grown peppers (where greenhouse agriculture is prominent)
root veggies, hardy greens (cabbage, kale), leeks, squash, potatoes, and citrus fruit are all still in season
ST. PATRICK’S DAY
St. Patrick’s is on March 17th. Here are some ideas you can feature:
anything green!
incorporating Guinness into recipes
traditional Irish foods like soda bread, corned beef and cabbage, beef stew, Shepherds Pie, etc
creative novelty treats celebrating the day for kids
NATIONAL NUTRITION MONTH
For health and wellness professionals, March is Nutrition Month in Canada and the US. Your professional body will probably have lots of pertinent info and talking points that you can use in your email communication!
TAILOR YOUR MARCH NEWSLETTER CONTENT FOR YOUR EMAIL AUDIENCE
As always, these are ideas to help you brainstorm. Adapt them to fit your audience and your niche, which you know better than anyone else.
Remember that your email audience may be different from the audience that finds you through search.
Focus on what your newsletter subscribers respond to. If you have the data available in your newsletter marketing platform, look at which content they responded to this time last year. Then create newsletter content that’s a good fit!
Now’s the time to get started. Plan out your March newsletter calendar and batch write your emails. Schedule them and you’re good to go!
** remember that you cannot use your direct Amazon affiliate product links in your emails but you can link to blog posts that contain Amazon affiliate links and you can link to your Amazon influencer shop. Check the rules of any other affiliate programs you use before including your links.
Want more email tips? Subscribe to my monthly newsletter! Each month I write an exclusive newsletter full of tips, tricks and ideas for food content creators and their email lists!
February is all about Valentine’s Day. Work ahead with these February email newsletter ideas for food bloggers and food content creators.
However you feel about Valentine’s day, there’s no escaping it when you’re a food content creator! There’s just not that much going on in February. We’re still well into winter in the northern hemisphere with few options for seasonal produce and the busy food holiday season behind us.
But, there are other things put in your emails and you can write about Valentine’s day in a way that works for you and your audience.
REMINDERS:
Easter is early in 2024 with Good Friday landing on March 29th and Easter Sunday following on March 31st. You could start to slowly drip Easter content out in your newsletters as early as the last week of February if Easter is a popular holiday for your blog.
Ramadan is expected to run from March 10 – April 9th in 2024. You can also start to drip out Ramadan content in late February if this is popular content for your audience.
VALENTINE’S DAY
There are multiple ways you can write about Valentine’s Day when it comes to food.
Make it about the kids – focus on school treats or a special dessert or movie night at home
Create Valentine’s day dinner menus from your recipe catalogue
family dinners
decadent romantic dinners for two
budget friendly romantic dinners
Chocolate – desserts, how to make your own, making them together, taking a class
Wine pairings – for that dinner menu you created above! Or how to set up a tasting at home
Galentine’s day – a great alternate take on Valentine’s day. How to throw a girl’s night party and all the food the goes with it
The anti-valentine – if Valentine’s day is really not you thing, embrace that too. You can talk about that with your readers and what you do instead (if anything) I guarantee you’ll have some agreeing with you!
BUDGET CONSCIOUS CONTENT
Groceries are expensive right now and, according to recent projections, they’re not going to drop in price any time soon. You don’t have to be a budget-friendly content creator to see that.
Incorporate that into your content in whatever way fits your audience: ingredient swaps, minimizing food waste, tutorials, shopping tips, pantry planning. It might be as simple as just acknowledging that you recognize shopping is challenging for a lot of people right now.
PANTRY CHALLENGES
In a similar vein to budget conscious content, pantry challenges can be a great option this time of year when seasonal produce isn’t amazing.
Focus on recipes that use canned foods, frozen foods and pantry staples
challenge readers to “shop their pantry”
talk about the importance or rotating food to avoid waste – February is a great time for a pantry cleanup
using the food in our emergency kits and restocking them (more food rotation)
SEASONAL FOOD
citrus
kale
cabbage
leeks
pineapple
mushrooms
forced rhubarb
root veggies
TAILOR YOUR FEBRUARY NEWSLETTER CONTENT FOR YOUR EMAIL AUDIENCE
As always, these are ideas to help you brainstorm. Adapt them to fit your audience and your niche, which you know better than anyone else.
Remember that your email audience may be different from the audience that finds you through search.
Focus on what your newsletter subscribers respond to. If you have the data available in your newsletter marketing platform, look at which content they responded to this time last year. Then create newsletter content that’s a good fit.!
Now’s the time to get started. Plan out your February newsletter calendar and batch write your emails. Schedule them and you’re good to go!
** remember that you cannot use your direct Amazon affiliate product links in your emails but you can link to blog posts that contain Amazon affiliate links and you can link to your Amazon influencer shop. Check the rules of any other affiliate programs you use before including your links.
Want More Tips?
Want more email tips? Subscribe to my monthly newsletter! Each month I write an exclusive newsletter full of tips, tricks and ideas for food content creators and their email lists!
As we turn the calendar into a new year, January can offer up a slower pace for food content creators. But, there’s still a lot of great email newsletter content ideas for food bloggers!
January is a month where it’s really important to have a good handle on who your newsletter subscribers are. There are a lot of ways to approach January content so think carefully about how you want to proceed.
HEALTH AND WELLNESS
January is often viewed as a “fresh start” in terms of health and wellness. If you’re not a health professional proceed with caution here. Avoid reference to weight loss or restrictive eating – unless that is your audience! (Ie if you’re a keto content creator, then obviously you will focus on Keto content because that isyour audience). Remember that the words you choose, and how you use them, matters.
You can try focusing on:
whole foods
lighter, simpler meals
mood boosting foods
moderation over restriction
inclusion of foods over exclusion of foods
nutritious snacks that fuel us through the cold and outdoor activities
foods that promote a sustainable environment
implementing small changes that make us feel more alive and vibrant
OTHER ‘FRESH STARTS’ TO FOCUS ON
There are lots of other fresh starts to explore in January that don’t focus on restrictive eating or diet culture.
pantry/kitchen clean-up and organization strategies
focusing on kitchen sustainability
evaluating kitchen tools/containers/dishes/appliances – what needs repair, what can be sold or given away, what needs to be disposed of (don’t forget you can recommend items and use your affiliate programs**)
minimizing instead of maximizing
BUDGET BOOSTERS AND KITCHEN WASTE
There’s always a bit of a spending hangover after the holiday season and 2024 looks like it might have an even bigger hangoer than usual. How can you address this in your emails?
budget boosting foods
budget friendly recipes
food swaps that reduce grocery bills
how to avoid kitchen waste (which also helps with budgeting!)
meal planning and prep (less like to waste food if you plan and prep)
SEASONAL FOOD
root veg, squash, winter greens
kiwi, persimmons and pomegranates
citrus season is still in full swing
soups and stews
comfort foods
salads with bulk
bulky grains like barley, buckwheat, bulgar, farro
smoothies and bright, vibrant breakfast ideas
VALENTINE’S DAY
Start dripping out Valentine’s day content in your emails in the last week of January – earlier if this is a good fit for your audience. A few quick ideas…
TAILOR YOUR JANUARY NEWSLETTER CONTENT FOR YOUR EMAIL AUDIENCE
As always, these are ideas to help you brainstorm. Adapt them to fit your audience and your niche, which you know better than anyone else.
Remember that your email audience may be different from the audience that finds you through search.
Focus on what your newsletter subscribers respond to. If you have the data available in your newsletter marketing platform, look at which content they responded to this time last year. Then create newsletter content that’s a good fit.!
Now’s the time to get started. Plan out your January newsletter calendar and batch write your emails. Schedule them and you’re good to go!
** remember that you cannot use your direct Amazon affiliate product links in your emails but you can link to blog posts that contain Amazon affiliate links and you can link to your Amazon influencer shop. Check the rules of any other affiliate programs you use before including your links.
Want More Tips?
Want more email tips? Subscribe to my monthly newsletter! Each month I write an exclusive newsletter full of tips, tricks and ideas for food content creators and their email lists!
December is a busy month for food content creators and the last big push in Q4. There’s no shortage of email newsletter ideas for food bloggers and food content creators. People are looking for entertaining ideas, last minute tips and recipes, homemade gifts, ideas to keep kids busy and more!
There’s more than enough ideas to keep you busy with food inspired newsletter content for December. I think we could easily send out an email a day in December and still have lots of ideas left over.
But, if you’re struggling with ideas for your food newsletter or you’ve just got too many things on your mind to brainstorm content for your newsletter audience, I’ve got a wealth of suggestions for you.
IMPORTANT DATES FOR 2023
Hanukkah: evening of December 7 to the evening of December 15
Christmas Eve: December 24th
Christmas Day: December 25th
Boxing Day and/or St. Stephens Day: December 26th is a statutory holiday in many countries outside of the US. It’s a popular day for shopping, televised sports and hosting open houses and drop-in gatherings.
Kwanzaa: December 26-January 1st
New Year’s Eve: December 31st
New Year’s Day: January 1st
ENTERTAINING
open houses, cocktail parties, dessert tables and buffets, brunches (another great buffet opportunity), Christmas dinner, skating parties, holiday light viewing walks and rides, New Year’s eve…
think about appetizers, desserts, drinks, items that can be made ahead of time (breakfast bakes and casseroles are very popular this year!)
entertaining on a budget
entertaining for different sized groups – from 3-4 people to big groups
recipes for festive drinks that can be made in large batches for a crowd (alcoholic and non-alcoholic options)
GIFTS FROM YOUR KITCHEN
recipes for spice mixes, hot cocoa mixes, soup mixes, cookie or pancake dry mixes (you can layer all of these in pretty glass jars)
cookie and bar swap or platter recipes
recipes for candied nuts, jams and jellies, chocolates and candies
tutorials on how to put together an attractive cookie or bar platter
templates to make your own gift tags or tutorials on how to decorate and wrap the jars of spice mix, hot cocoa etc.
KID FRIENDLY CONTENT
Lots of parents will have littles at home over the holidays and will be looking for things to keep them busy…
recipes kids can help with
cookie and bar decorating
homemade gifts from the kitchen kids can help with (assembling spice mixes, dry ingredients for soups or baking mixes, etc)
LEFTOVERS
recipes that use up leftover turkey, mashed potatoes, gravy, vegetables
create a “leftovers” charcuterie board or turn leftover appies into a fun dinner night.
CONFIDENCE BOOSTER EMAIL
Ok this one is a bit different but hear me out. You could send an email to your list that has nothing to do with food. Everyone is stressed this time of year for a wide range of reasons.
Send an email reminding them they’ve got this! Offer up…
some relaxation or meditation techniques (going for a walk, some easy stretching, a relaxing activity that uses their hands like knitting or colouring, using a meditation app)
ways to cut corners while still having a fabulous holiday
sure fire, easy recipes that are impossible to screw up
how to combat loneliness – not everyone has family around at Christmas
ideas for giving back
something that reminds them it’s ok… it doesn’t have to be perfect!
some funny memes can also go a long way!
HOLIDAY GIFT GUIDES
While you can’t post Amazon affiliate links in your emails, you can share a link to your Amazon affiliate shop (if you have one) or to blog posts that contain amazon affiliate links.
Other affiliate programs usually let you share their links in your emails so don’t just focus on Amazon.
Last minute gift ideas and stocking stuffers are great gift guides to share in December.
NEW YEAR’S EVE
Plan to start dripping out your New Year’s even content just after Christmas. I strongly recommend having this content prepped and scheduled in advance. The week between Christmas and New Year’s seems to exist in an alternate reality where we lose track of dates and time. If you’re anything like me, you probably spend a lot of it in your PJs!
You don’t want to feel pressure to do some work but there is a limited time to get New Year’s content out so prepping and scheduling is the way to go!
SEASONAL FOODS
The next few months are a bit rough when it comes to seasonal foods but here’s what to look for:
TAILOR YOUR DECEMBER NEWSLETTER CONTENT FOR YOUR EMAIL AUDIENCE
As always, these are ideas to help you brainstorm. Adapt them to fit your audience and your niche, which you know better than anyone else.
Remember that your email audience may be different from the audience that finds you through search.
Focus on what your newsletter subscribers respond to. If you have the data available in your newsletter marketing platform, look at which content they responded to this time last year. Then create newsletter content that’s a good fit. If your audience is mainly young singles, skip the kid content!
Now’s the time to get started. Plan out your December newsletter calendar and batch write your emails. Schedule them and you’re good to go!
Want More Tips?
Want more email tips? Subscribe to my monthly newsletter! Each month I write an exclusive newsletter full of tips, tricks and ideas for food content creators and their email lists!
November brings us into the heart of Q4 and there is an wealth of email newsletter possibilities for food bloggers and food content creators as people are not only looking for Thanksgiving ideas but they’re also starting to prep for Christmas and other December holidays.
As I’ve mentioned in previous newsletter idea posts, a lot of food content creators up their email send frequency as we get into Q4 – especially if their audience is focused on baking or entertaining. It’s a great way to give your traffic an additional boost through the season where RPMs tend to be at their highest.
This month, don’t forget Black Friday/Cyber Monday!
If you have products – digital or physical – plan your promotions and the emails and social media content to go with them now! Get it done and scheduled to make your life easier.
SEASONAL HOLIDAYS & IMPORTANT DATES:
Diwali: November 12 (this is actually a 5 day festival) American Thanksgiving: November 23 Black Friday: November 24 Cyber Monday: November 27
AMERICAN THANKSGIVING:
Turkey: all things turkey – how to cook one, how to brine it, smoke it, air fry it, slow cook it, defrost it, stuff it, or cook it in the instant pot. Don’t forget leftovers for the week after Thanksgiving
Side Dishes: turkey’s great, but for many, it’s all about the side dishes. If you’re a niche blogger, dive in here with dairy-free, gluten-free, vegan, vegetarian, keto-friendly etc
Dessert: all things pumpkin and a lot of pie!
Turkey Alternatives: turkey isn’t for everyone. Vegans, vegetarians and small families are looking for other options
Friendsgiving: If you’ve got Chandler Bings in your life, you know what I’m talking about!
Leftovers: anything that helps use up leftovers and avoid food waste
Entertaining & Decor Ideas: y’all… pumpkin centerpieces are so flipping popular this year! Centrepieces, tableware and decor, cocktail presentation, appetizers, DIY tutorials etc
If you’re not American, you can start moving into Christmas and/or Hanukkah content. A lot content this time of year can double for Thanksgiving and the holidays: appetizers, sides, cocktails, baking etc.
SPORTS:
Thanksgiving is a big football holiday. Pull out your game day recipes: snacks, dips, wings, finger foods, chili – all the favourites!
**Don’t forget to add in vegetarian and vegan options as well as some alcohol-free beverages – all of these are continuing to grow in popularity and it’s rare to host a gathering these days that doesn’t include meat and alcohol-free guests!
COOKIES, BARS, CANDY AND FOOD GIFTS
There are things that everyone starts planning for early and they include:
their annual cookie platters
cookie swaps (bars are often included in these)
homemade gifts from the kitchen: candy, jarred baking and beverage mixes, jams, jellies and more
holiday baking: fruit cakes, bars, pies and other seasonal items that can be baked ahead of time
Start dripping out recipe content for these in November. I’d start the first week!
You can also do related email content:
how to host or plan a cookie swap
how to create a cookie platter to gift
how to create your own labels for jams and jellies or boxed candies
how to package food for gifting (or shipping!)
baking pantry checklists
HOLIDAY ENTERTAINING
People start planning early! They are pinning content so make sure to include some easy “pin now” button in your emails for recipes they might like to save for later.
party prep
party ideas
decor
appetizers
cocktails
open houses and buffets
Think of ways you can put a spin on these for your audience:
TAILOR YOUR NOVEMBER NEWSLETTER CONTENT FOR YOUR EMAIL AUDIENCE
As always, these are ideas to help you brainstorm. Adapt them to fit your audience and your niche, which you know better than anyone else.
Remember that your email audience may be different from the audience that finds you through search.
Focus on what your newsletter subscribers respond to. If you have the data available in your newsletter marketing platform, look at which content they responded to this time last year. Then create newsletter content that’s a good fit. If your audience doesn’t care about sports, skip the sports content!
Now’s the time to get started. Plan out your November newsletter calendar and batch write your emails. Schedule them and you’re good to go!
Want more email tips? Subscribe to my monthly newsletter! Each month I write an exclusive newsletter full of tips, tricks and ideas for food content creators and their email lists!
It’s easy to get stuck trying to figure out what kind of content to put in your email newsletters but if you’re a food blogger or YouTuber, you already have loads of content ready and waiting to be used. Just look into your content archives!
One of the biggest challenges most food bloggers and food content creators have when it comes to consistently emailing their newsletter list is figuring out what to put in their emails.
But in reality, you probably already have more email content than you know what to do with!
REPURPOSE OLD BLOG CONTENT VIA EMAIL
If you’re stuck for something to send to your list, it’s time to… go back in time!
Your email marketing is the perfect platform to resurrect old content.
Your new subscribers? They haven’t read that old content.
Your old subscribers? They haven’t seen it in eons, possibly years and potentially not at all! (did you even email them regularly 3 years ago? 5 years ago? 10 years ago?)
While it’s important to update old content on your website regularly for SEO purposes, those rules don’t apply to your emails. If a post is old and doesn’t have the best photos or has a story about your Aunt Betty that the search engines aren’t interested in, it doesn’t matter. You can include it in an email.
Posts that are less popular in search can still get great click throughs in your newsletter (earning you some ad revenue) because it’s a different type of reader.
Think of it this way:
Most of us will never be able to rank on page one for a chocolate chip cookie recipe – the competition is waaaaay too fierce. But that doesn’t mean your recipe isn’t a great recipe!
In fact, your newsletter readers want to know what your chocolate chip recipe is because they trust you and like your content. That’s why they open your emails every week!!!
So share that 6 year old chocolate chip recipe in an email. They want to see it.
HOW CAN YOU REPURPOSE OLDER BLOG CONTENT INTO EMAILS?
Here are some easy ways you can repurpose your old content into emails:
⭐️ THEMED EMAILS: example: a Taco Tuesday theme. Make the email a digest of all your taco recipes. You can make themes as broad (cookies) or as specific (peanut butter cookies) as you like depending on the type of content you create.
⭐️ MENU EMAILS: create a complete menu for a meal. You can theme these as well.
Here are just a few ideas:
mother’s day brunch menu
takeout night at home menu
book club meeting menu
easy kids birthday party
the “soccer practice is at 7pm” menu
Expand this to a meal prep menu for the whole week if that’s your niche.
Expand this to a meal prep menu for the whole week if that’s your niche.
⭐️ SEASONAL EMAILS: Package up seasonal content on your site into individual emails. There are so many opportunities to do this.
For example, Halloween is in October. Package up old Halloween content into a series of October emails:
5 Ghoulish Halloween Treats
5 Fun Halloween Treats to Make with Kids
5 Spooky Halloween party cocktails
⭐️ LEFTOVER EMAILS: what happens after every holiday? We have leftovers. Using Halloween as an example again, send an email out right after Halloween with 5 Recipes That Use up Leftover Halloween Candy or 5 Recipes that Use upPumpkin Carving Leftovers. The recipes themselves don’t have to be Halloween related – they just have to be pumpkin or candy related – search your archives for pumpkin recipes. People always forget about leftovers!
These emails are also a great way to highlight minimizing food waste.
⭐️ TUTORIAL EMAILS: If you specialize in something, package up tutorials on your site into emails. Let’s say you make a lot of pies. Send out an email “Everything you need to know about making pie crust” and simply include 5 links to different pie crust recipes and tutorials on your site (how to make pie crust, how to make a two crust pie, savory pie crusts, how to do a lattice top, etc). You don’t have to write an essay on pie crust – just include the links with a short paragraph tying them all together.
⭐️ GREATEST HITS/POPULAR POSTS: Do recap emails highlighting the most popular recipes or posts on your site. Break it down further and do the most popular soups, desserts, weeknight dinners… you get the idea. Share your personal favourites. Readers like to know.
TIPS TO MAKE REPURPOSING CONTENT INTO NEWSLETTERS EASIER
Here are some simple tips to make repurposing blog or video content into newsletters easier for you or an assistant
✅ PRO TIP:keep a spreadsheet that contains a list of all the emails you send out each year.
Include the date of the email, the topic and the recipe or article names and links that were included. Use a new tab in the sheet for each year. Also make notes of any products or special offers you promote: either your own (recipe ebooks, printables etc) or non-Amazon affiliate links.
This helps ensure you don’t repeat links too frequently. I’ve noticed many of my clients tend to gravitate to the same 20-30 links over and over because they like the recipes or they perform well in search. But by having a record, it’s easy for me to show them we used that link two months ago and it’s too soon to repeat it.
✅ PRO TIP:a spreadsheet is easily searchable making it easy for you, or anyone helping you, to check and see the last time you included a taco recipe.
✅ PRO TIP:Try to wait at least 6 months to repeat a link. I prefer to wait longer but it really depends on your send frequency or the content you want to reuse. Sometimes sooner is better!
✅ PRO TIP:Repurposing content makes it very easy to write and schedule your seasonal emails well in advance. By repurposing your older Halloween or Christmas content you can probably have 10 seasonal emails written and scheduled by late September.
Leave space in your schedule to write an email for new holiday content or leave space in each email where you can add a new recipe that fits with the theme. But seriously… how nice would it be to have all those emails written before the busy holiday season even starts?
These are all really simple ways you can repurpose old content and make it earn its keep, while never running out of emails to send!
WANT MORE TIPS?
Want more email tips? Subscribe to my monthly newsletter! Each month I write an exclusive newsletter full of tips, tricks and ideas for food content creators and their email lists!
