For food bloggers and food content creators, August email newsletters can be a little challenging. Not because of a lack of content but because we’re bridging two very different seasons.
August is an awkward month for food content emails. We’re in the heart of summer vacation and the hottest weather of the year but at the same time, back-to-school is right around the corner. In many parts of the US and eastern Canada, kids go back to school as early as mid August.
So… some people are looking for back to school content and others aren’t even opening their emails as they soak up their last few days of freedom.
Much of July’s content suggestions, particularly canning and preserving, outdoor entertaining and cool kitchen ideas are still relevant for August (get the full July list here).
Note that for 2024, Labour Day lands on September 2 which makes it very early. That means everyone will be starting to prep for Back to School during the last week of August.
LOOKING FOR ADDITIONAL INSPIRATION? Check out this list of August food holidays and observances for even more content ideas for email and social media posts.
SEASONAL HOLIDAYS:
Labour Day (the first Monday in September), other civic holiday long weekends
- one last kick at the can for summer – this is a popular weekend for having friends over and entertaining outdoors. For many people this is their second New Year’s Eve as school and regular work routines resume after the weekend and summer unofficially comes to a close
SEASONAL FOOD & CONTENT:
It’s stone fruit season!
- blackberries with raspberries and blueberries at the tail end of production
- stone fruits: apricots, nectarines, peaches, plums
- pears and grapes in some areas (September for others)
- while many fruits are at the tail end of their summer production, most are still available in August with cranberries, apples and rhubarb being the exceptions.
- almost all vegetables. Squash is just coming in, potatoes, tomatoes, green beans, corn and carrots are all flourishing. It’s actually easier to list the veggies that aren’t available yet! Asparagus has long since finished and pumpkins, red and yellow onions and Brussels sprouts are still a month away.
- canning and preserving are at their height (see July for more suggestions)
- keeping the kitchen cool is still a priority (see July for more suggestions)
- road trip and outdoor entertaining content is still relevant (see July for more suggestions)
BACK TO SCHOOL:
Depending on where you live, kids go back to school in late August or after Labour day weekend in September. University and college kids mostly go back after Labour day. Start dripping out content in late August but keep this list handy as you plan September as well. Here are a few to get you started:
- lunch box ideas
- allergy friendly (peanut-free in particular!)
- eco-friendly packaging ideas
- budget friendly (10 lunchbox ideas that cost less than $X)
- hot lunch ideas (and how to keep them hot)
- lunch box sweets and homemade treats
- making lunch box veggies exciting
- after school snacks
- quick and easy
- fuel for sports or activities
- quell the pre-dinner munchies
- grab-n-go breakfasts
- easy breakfasts ready in 10 minutes or less
- budget friendly cooking tips for college kids
- dorm friendly meal ideas or dorm friendly foods
- cooking basics for kids on their own for the first time
- weeknight dinners
- 30-45 minutes or less
- one pot meals
- 10 ingredients or less
- meal prep and batch cooking
- foods that fuel study sessions or help with mental focus
- how to avoid the morning breakfast/lunchbox prep crunch
- tips on getting your kitchen and pantry organized for meal prep and back to school.
As always, these are suggestions – adapt them to fit your niche and your audience.
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