hello!

With over 30 years of experience in the food and drug arena and a background that’s steeped in design, writing, customer and client experience, marketing and content creation, entrepreneurship and data analysis, I bring a unique perspective to your food content creation projects.

I began my career in bricks and mortar retail for a well known Canadian retailer. It was a career I loved but after 20 years, equally split between front line retail and a corporate IT roll, I was ready for a change.

I started my first blog in 2003 (that makes me a blogging dinosaur!) and was intrigued by the possibilities blogging offered. That, along with my corporate job as a business intelligence UX designer and technical writer, was also the trigger for me to go back to school for new media design.

I started this design studio in 2008 and co-founded Food Bloggers of Canada (FBC) – a 2000+ membership organization for Canadian food bloggers – in 2011.

Through Fine Lime and FBC I’ve worked with bloggers all across Canada, the US and Europe to help them grow their blogs into full scale digital media businesses that generate multiple streams of revenue.

I’m also an illustrator and artist – you can find my work at Fine Lime Illustrations.  And, I host the And She Looked Up Podcast where each week I talk to other Canadian women who create for a living about their experiences as creative female entrepreneurs.