All digital products require consistent marketing to keep sales coming in. Here is a super simple way to to market your ebooks, printables or digital courses that isn’t too sales-y. (PS it also works for physical products!)
So… you’ve created this new digital product. Maybe it’s an ebook, or a downloadable printable. Or a digital course.
You’ve funneled time, money and energy into it and it’s perfect. It’s packed with helpful, practical information and tips. It’s beautiful to look at. And you just know it’s exactly what your people need to make their lives or businesses better.
There’s just one problem.
Nobody’s buying it.
Almost everyone who has launched a digital product has experienced this and it can be, at best, frustrating. At its worst, it can be a blow to your self-confidence and make you wonder why you’re doing what you’re doing.
One Key Thing You Need to Know About Selling Any Product or Service
Before you get too down on things it’s really important to know that most customers, or potential customers, require at least 7 touch points with your product before they’ll purchase. This is a key takeaway to factor into your digital product marketing plans! (oh and it also works for physical products!)
If you share your new product on Instagram , Facebook and Tik Tok once each, that’s 3 touch points…sort of.
If you have different audiences on each platform, it may only be once touch point for each of them…. maybe. If they didn’t see your post (because, algorithms) then it’s actually zero touch points!
Now you’re starting to see just how much marketing you’ll need to do to hit 7 touch points with most of your customers. You need to be promoting your new ebook constantly and consistently.
But what if you don’t want to be too sales-y?
I get it. It feels weird and awkward and even you get sick of hearing yourself talk about your new baby.
So here’s a super simple tip that takes very little effort and helps you get eyeballs regularly on your products.
Promote Your Digital Products to Your Email List In Every Newsletter
Before you groan, this is not as sales- y as it sounds.
Here’s what you are NOT going to do:
- you are NOT going to go on and on about your product in each newsletter
- it is NOT going to be the first thing, or even the second or third thing you talk about
- you are NOT going to annoy your subscribers
Here’s What You ARE going to do:
- Create 3-4 different graphics for each product you have. Aim for about 640px wide by 200px high – about the width of your newsletter
- Your graphics should show an image of the product (a book cover, the logo for your course etc) and have a small amount of text encouraging people to buy
- Insert one of the graphics into the bottom of your next newletter, just above your sign off – like an ad!
- Make sure the graphic links to somewhere they can buy the product
- If you like, you can also write a short paragraph blurb highlighting a great feature or benefit of your product. If you do this, make sure you include a text link so they can buy
- Add a button that says something like “GET YOURS NOW” or “BUY NOW”. Buttons convert well in emails – better than images and text links
- Rotate your graphics each week so they don’t see the same image every week.
- If you have multiple products, rotate the product you feature each month – if you can tie it into the theme of your newsletter or a key point in your newsletter that’s even better.
By doing this, you’re not in your subscribers faces each week. You’re not pushing them to buy.
You’re simply reminding them that you have this product and, when they’re ready, it’s there waiting for them.
You also need to remember that each week, you have new subscribers who have never seen your product before. They are starting from zero touch points!
You’ll still need to regularly promote your products on social media and to your network but that’s a tip for another day!
In the meantime, add these graphics into your rotation and it’s a very simple way to market your books, products and courses every week to the people who are most likely to buy from you!